April 23rd, 2012 Comments Off

PPC Hero Conference

I just got back from the first ever PPC Hero Conference in Indianapolis and it was absolutely amazing.

While at the conference I had the opportunity to meet most of the staff at Hanapin Marketing. They were extremely friendly and very gracious hosts. I was actually surprised to hear that they had stopped offering other online marketing services eg, SEO. They were very adamant about specializing in PPC and how offering other services just distracted them from their PPC clients. I agree 100%, as specialization has always been the key … . more

January 25th, 2012 Comments Off

Changes in PPC for 2011

The speed of change in online advertising is rapid and no year saw as many changes as in 2011. Keeping up to date on all these advancements is no easy feet, but I guess that is why we specialize in PPC. Here are just a handful of the biggest changes to hit Adwords.

1. Interest Targeting expanded

Interest targeting allows you to target people on the Google Display network based on interest categories. This feature works by tracking the behavior of people on the internet. If for example, you had … . more

January 24th, 2012 Comments Off

Stop SOPA!

The big thing about SOPA is that it opens up the flood gates for mass copyright infringement, which would cripple the internet. On the surface it just seems like recording studios want to protect their property. However, due to the SOPA bill's ambiguity it would allow any site to be shut down if it contains any user generated copyrighted material.

For example say you upload a video to YouTube and it contains the latest Justin Bieber song in it. Well according to the new bill that would be copyright infringement … . more

December 29th, 2011 Comments Off

Interest Targeting on the Display Network

The product development elves at Google introduced a new way to target people on the Display Network using interests. Interest targeting is nothing new to advertisers who are familiar with Facebook ads, but it is a switch away from keywords for Google and could be a sign of things to come.

Interest targeting is really cool because you can target people who have shown interest in a given topic over the past 30 days. As stated on the Adwords Blog, here is how it works, "[the] system looks at the … . more

February 22nd, 2011 Comments Off

Become an Internet Marketing Professional

Wow I can't believe it is almost March and I have not posted an article in almost 2 months. Ahh well the fact that I don't have time for blog posts is a good thing...I have been so busy that I have had to train another person to help out. This brings me to the topic of becoming an internet marketing professional. There may not be many formal schools teaching SEO or PPC but the internet and your public library are full resources.

Step 1: Get Busy Reading

Most people … . more

December 23rd, 2010 Comments Off

A Look at Internet Marketing in 2010

This year the rate of change to internet marketing has increased exponentially. Whether it is the explosion of social media, the localization of Google or the inflow of advertising dollars online, 2010 will be a year to remember. I have listed my top 10 changes that effected internet marketing this year.

1. Google to Facebook: The internet spotlight has switched from Google to Facebook this year. Thanks in part to the hugely successful feature film "The Social Network", which I think for people outside of internet marketing actually helped them … . more

December 14th, 2010 Comments Off

Internet Marketing for Small Businesses

My company Vancouver PPC, focuses on Internet marketing for small businesses. I hear from clients and friends that they are blown away at how affordable Internet marketing can be compared to traditional marketing media. I tend to agree but only if you are willing to but in the effort on an ongoing basis. The problem most people have is that they seem to think that is PPC & SEO is an one-time thing. Which couldn't be farther from the truth. This post will outline some ongoing Internet marketing that a small business can conduct … . more

November 10th, 2010 2

Local Search Optimization in Canada

Google has changed the way they show search results containing local search queries. Local search queries usually contain a "product or service + city name" or are conducted from mobile devices. The algorithm now pulls even more information from your Google Places/Business listing and displays that information in the first 3 to 8 spots in the search results. Previously, you would have seen these results beside a Google map in the results but they have now moved the map to the top right hand corner and given the Google Places … . more

October 29th, 2010 Comments Off

Pay Per Click Consultant

I may be a pay per click consultant and an expert when it comes to internet marketing. However, I am always looking for ways to refine my consulting skills. I have read a few consulting books that all seem to focus on a similar consulting process.

Here is the consulting process that can be applied to ppc consulting or any consulting for that matter:

Define problem: most clients have a problem, whether it is traffic, leads or sales  and this is the first tasks an internet marketing consultant has to … . more

October 24th, 2010 1

Social Conscious Internet Marketing

As an internet marketing company in Vancouver, you don't often come across a project that actually tries to make the world a better place, but I think I have found one. Sumaq Rugs is a company based in Vancouver that sells custom alpaca rugs from Peru. The thing that makes them unique is that the rugs are made the traditional way by using looms and 5% of every sale goes directly back into the weavers community.

When I talked to the owner's Collis Verdicchio and Derek Beech, I asked them … . more