PPC 101:
- What is PPC?
- Pay Per Click (PPC) is a form of online advertising. As the name suggests, your ad cost is based on the number of times a consumer engages with the ad by clicking on it.
- Google Adwords
- Google Adwords is the most effective form of online advertising. The key to its success is the ability to target people at the exact moment they are looking for your product or service.
- Facebook Advertising
- Facebook advertising is relatively new compared to other forms of online marketing. However, Facebook is a great way to target based on interests groups.
- SEO vs PPC
- Search Engine Optimization (SEO) and PPC are two separate branches of search engine marketing. SEO refers to the practice of optimizing your website in order to improve your un-paid search ranking
- What is Remarketing?
- Remarketing is a new feature that allows you to target people who have already visited your site with additional PPC ads.
Category Archives: Google Adwords
The speed of change in online advertising is rapid and no year saw as many changes as in 2011. Keeping up to date on all these advancements is no easy feet, but I guess that is why we specialize in … more
Posted in Google Adwords, Pay Per Click, Services
The product development elves at Google introduced a new way to target people on the Display Network using interests. Interest targeting is nothing new to advertisers who are familiar with Facebook ads, but it is a switch away from keywords … more
Posted in Google Adwords, Pay Per Click
So Google is changing up the search game by giving you instant results (or so they claim). This is how it works, when you start to type in a search query the search results will change right before you eyes. … more
Posted in Google Adwords, Pay Per Click
Tagged google, pay per click, ppc
Have you ever wondered what those funny looking sponsored links are when you search on Google? Well those are Google Adwords paid text ads. more
Posted in Google Adwords, Pay Per Click
Tagged how adwords works, pay per click consultant, ppc consulting
So if you are not sure which pay per click networks to advertise on or even start with, this post should help. Google Adwords Search By far the biggest and in many respects best PPC Network is Google Adwords. Your … more
My favourite free pay per click management tools. Including Adwords editor, Adwords keyword tool, Google Wheel, Google Global, Keyword Permutator and Keyword Spy more
Posted in Google Adwords, Pay Per Click
Tagged adwords tools, free ppc tools, pay per click management tools
