It seem like almost every week we get an inquiry from a company that is interested in SEO services and website conversion optimization but not initially interested in running Pay-Per-Click. There’s by no means anything wrong with this, but a consistent problem that we are presented with is that most of these companies’ websites receive [...]
You might have noticed that Google’s search engine results page has been changing a lot lately. Everyday it seems there’s a new change or new addition. It’s even quite possible for you to see a new feature one day only to come back the following day and it is no longer there. Having trouble keeping [...]
Google just announced that they will be updating their policy on sitelinks. For those of you who don’t know what sitelinks are, they are ad extensions that allows you to send people to different landing pages on your website. The new policy will force you to actually use different landing pages for each sitelink. For [...]
It is official, Microsoft Adcenter is now Bing Ads. The new name is a bit misleading because if you advertise with Bing your ads will show on Bing and Yahoo search networks. Yahoo and Bing joined forces a few years ago to try to take market share away from Google. This merger did [...]
Google just finished up with their Google Engage Certification Program Cram Sessions at the Fairmont Waterfront in Vancouver. The event, taught by Niko Downie from Google, consisted of four sessions that took place on August 28th and 29th. Unlike the recent Google Engage event we attended in Seattle which focused on advanced PPC strategies and [...]