Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website or webpage by improving its ranking in organic (un-paid) search results. By securing a more prominent place among search results, your site will benefit from increased visibility and, ultimately, an increase in qualified traffic—meaning more leads and sales.
The majority of internet users will choose a website from the first page of their search results. They will very rarely look beyond the third page of search results. In order to increase traffic to your site, you need your website to be returned as one of the top search results.
By providing SEO for businesses of many different sizes, across a variety of industries, we have become experts at diagnosing the most efficient ways of improving our clients’ search engine ranking. Vancouver PPC’s experience, industry knowledge and quality research all contribute to our ability to improve your website’s search engine ranking.
SEO Services Include:
- Competitive analysis
- Current search engine rankings
- Competitions current search engine rankings
- Outline of opportunities to rank
- Keyword research
- Outline of current keyword rankings
- Consultation on ideal keywords
- Monthly report of all SEO ranking factors
- On-page analysis and optimization
- Update of all H tags, meta tags and title tags
- Analysis of site architecture
- Local search optimization
- Optimization of local directories
- Analysis of your website’s internal linking
- Social media strategy review
- Reviews of blogging, micro blogging and the most popular social platforms (e.g. Facebook, YouTube, Twitter and LinkedIn)
- Monthly reporting
Pro-Tip: SEO and PPC often go hand in hand when building an integrated online marketing strategy. The huge amount of testing that goes into PPC can be directly applied to your SEO strategy. Contact us to find out more.
