Web analytics is the practice of collecting and analyzing internet data in order to obtain relevant statistics to guide your online strategy. There are many web analytics programs that allow you to track online traffic to and from your website, some of which are available for free. Google Analytics is the most popular and well known web analytics program.
According to recent statistics, as many as two-thirds of websites do not have their analytics set up properly. Although the software is free, it is often very difficult to set it up correctly. Without proper set up all of the data you collect is inaccurate.
Further, interpreting and analyzing the data can be an ongoing struggle for those without knowledge and practice. Analytics is crucial for testing the success of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) campaigns and for determining how to improve your results.
Web analytics is a vital tool and one that you will use continuously. Having an experienced consultant to properly set up the software and to manage the terabytes of data you will accumulate will save you a lot of time, money and stress.
Our consultants have advanced training in Web Analytics. Company principle, Stephen Claridge, has completed the Web Analytics course designed by Analytics expert Avinash Kaushik for the University of British Columbia and the University of California.
Web Analytics Service Includes:
- Google Analytics review or set up
- Account set up on Google webmaster tools and Bing webmaster tools
- Set up of Raven Tools profile for SEO reporting
- Optimization of account settings
- Goal/conversion tracking set up in Google Analytics
Pro-Tip: Make sure that you have set up goal tracking in Google Analytics. The truth is that the majority of people that use Google Analytics don’t have it set up properly. They are literally making business decisions off the wrong data. Contact us so that we can set it up properly for your company.
